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Since the launch of the first-ever high quality domestic toiletry
soap in Japan in 1890, Kao Corporation has taken a consumer
driven principle as its basic stance in engaging in business.
Despite changes in lifestyles, sense of values and market
environment, the pursuit of Yoki-Monozukuri * to provide wholehearted
satisfaction to global consumers and customers is the goal
of each Kao Group member as well as the company’s driving
force.
 Through
businesses related to products and brands in the fields of
cleanliness, beauty, health and chemicals, we aim to be a
company that shares joy with consumers and customers in Japan
and around the world.
We aim to facilitate high level balance
between business activities and environmental conservation.
We at Kao conduct our business activities with these aspirations
always in mind.
* In Japanese, "Yoki" literally means "good / excellent", "Monozukuri" means "development / manufacturing of products" |
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